Jessica Seed Digital

301 Redirect

301 Redirect is a permanent redirect from one URL to another, passing link equity.

404 Error

404 Error is a standard HTTP response code indicating that the requested webpage is not found.

AdWords

AdWords is Google's advertising platform for pay-per-click (PPC) ads.

Algorithm

Algorithm is a set of rules or calculations used by search engines to rank webpages.

Alt Text

Alt Text is descriptive text for images, used for accessibility and SEO.

Anchor Text

Anchor Text is clickable text in a hyperlink, often containing keywords.

Backlink

Backlink is an incoming link to a webpage from another site.

Black Hat SEO

Black Hat SEO is unethical SEO techniques that violate search engine guidelines.

Bounce Rate

Bounce Rate is the percentage of visitors who leave a site after viewing one page.

Canonical Tag

Canonical Tag is the HTML element specifying the preferred version of a URL.

Caching

Caching is storing webpage copies to improve loading times and user experience.

Cloaking

Cloaking is showing different content to search engines and users.

CMS (Content Management System)

CMS (Content Management System) Software for creating, managing, and modifying website content.

Crawling

Crawling is the process of search engine bots browsing and indexing web pages.

CTR (Click-Through Rate)

CTR (Click-Through Rate) is the ratio of clicks to impressions in search results.

Domain Authority (DA)

Domain Authority (DA) is a metric indicating a website's trustworthiness.

Google Business Profile

Google Business Profile, is a tool for managing a business's online presence in local searches and maps.

H1 Tag

H1 Tag is a HTML element defining a webpage's main heading or title.

Indexing

Indexing is the process of adding web pages to a search engine's database.

Keyword Density

Keyword Density is the percentage of keyword usage on a webpage.

Keyword Research

Keyword Research is the process of finding keywords relevant to a website's content.

Long-Tail Keywords

Long-Tail Keywords are specific and longer keyword phrases targeting niche audiences.

Meta Description

Meta Description is a brief summary of a webpage in search results.

Mobile Optimisation

Mobile Optimisation is the process of ensuring a website is user-friendly on mobile devices.

NoFollow

NoFollow is an attribute for hyperlinks instructing search engines not to follow the link.

On-Page SEO

On-Page SEO is the practice of Optimising individual web pages for search engines.

PageRank

PageRank is Google's algorithm for ranking webpages in search results.

Robots.txt

Robots.txt is a file that instructs search engine bots which pages to crawl.

Schema Markup

Schema Markup is structured data markup providing detailed content information.

SEM (Search Engine Marketing)

SEM (Search Engine Marketing) refers to paid advertising to increase search visibility.

SEO (Search Engine Optimisation)

SEO (Search Engine Optimisation) refers to strategies and practices to improve search engine rankings organically.

SERP (Search Engine Results Page)

SERP (Search Engine Results Page) The page displaying search results.

Sitemap

Sitemap is a file listing URLs on a website, submitted to search engines.

Spam Score

Spam Score is a metric indicating the likelihood of a site being penalised for spammy links.

Title Tag

Title Tag is the HTML element defining a webpage's title displayed in search results.

URL

URL is the web address used to access a webpage.

User Intent

User Intent: Reason behind a user's search query (informational, navigational, transactional).

Voice Search

Voice Search is the process of using voice recognition technology for online searches.

White Hat SEO

White Hat SEO refers to ethical SEO techniques adhering to search engine guidelines.

XML Sitemap

XML Sitemap is a file listing URLs submitted to search engines for crawling and indexing.

Useful SEO Resources

Ahrefs

Ahrefs is a powerful SEO tool used for backlink analysis, keyword research, and competitor tracking, providing valuable insights to improve website rankings and visibility.

SEMrush

SEMrush is a comprehensive SEO software offering tools for keyword research, competitive analysis, site audits, and more. SEMrush helps businesses optimise their online presence and outrank competitors in search engine results.

Ubersuggest

Ubersuggest by Neil Patel, is an SEO tool that provides keyword research, competitor analysis, and content ideas for improving website rankings.

SEO Dictionary